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Getting started with Klaviyo

Alex avatar
Written by Alex
Updated today

How Attribuly's Klaviyo integration works

Through integration, you can analyze every conversion brought about by Klaviyo marketing clicks, even if consumers use different devices. At the same time, with enriched audiences signals, you can recover many more abandoners, thus generating more revenue from email marketing.

Prerequisites

  • You have signed up to Attribuly

  • A klaviyo account

Connecting Attribuly with Klaviyo

  • Go to Integrations, click Klaviyo card.

  • Click "Connect".

  • Use your Klaviyo account to authorize the connection.

  • Approve the permission

Data elements used in the integration:

  • Sync event data to Klaviyo.

  • Create lists and profiles for Klaviyo.

  • Read conversions of flow/campaign.

Conversion Feed

Due to the impact of iOS/ad blockers, many registered users are unable to trigger flow events with Klaviyo's pixel, resulting in a loss of revenue that could be generated from email marketing. We estimate that this type of user accounts for as much as 70%, so using server-side tracking can achieve very good results, and the configuration is very simple.

The Klaviyo Server-side tracking sends 2X customer profiles to trigger your email flows. It dramatically improve your revenue generated by Klaviyo.

Best Practice

Attribuly's powerful first-party data can identify returning visitors for up to 360 days and currently supports five types of server-side events.

  • Product viewed

  • Collection viewed

  • Added to cart

  • Checkout started

  • Checkout completed

We recommend configuring at least the 'product viewed' and 'added to cart' events. This way, you can duplicate the existing two flows, resulting in a total of four flows:

  • Browse abandonment flow

  • Browse abandonment flow-Attribuly SS

  • Cart abandonment flow

  • Cart abandonment flow - Attribuly SS

The flows configured by Attribuly will not be sent repeatedly to the existing flows, making it easy for you to analyze the new revenue brought by the new flows.
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Prerequisites

  1. The "App Embed" is on. This helps to track any emails from pop-ups and other forms.

  2. Klaviyo is connected to Attribuly.

You don't need to remove Klaviyo pixel tracking.

Step 1: Configure Conversion feed

Go to conversion feed, select "Klaviyo" after clicking "Add destination"

Select server-side events, all the available events are recommended to choose.

Click "Next" to Klaviyo setting. Select a connect Klaviyo account, and then click "Save".

That's it!

Step 2: Set up flows in Klaviyo

You will find some new events ending with "Attribuly SS" are created in "Metrics".

Only after the event occurs will the corresponding metric be displayed.

Clone your existing flow.

In the new flow, select the trigger as Attribuly's events: Added to Cart, Attribuly SS

The new flow can be named 'Attribuly xxx'.

In the profile filters, add an exclusion item. For example, for cart abandonment, add the option shown in the image below. This ensures that visitors triggered by Klaviyo native event are not in the flow again， and also easily evaluate Attribuly's added revenue.

On the Home page, you can see the additional revenue generated by Attribuly SS. This data comes directly from Klaviyo。

Attribution

  • In Klaviyo, click"Settings-Other-UTM tracking". Follow the screenshot below to setup your UTM parameters.

  • Go to Attribuly, you may see a channel called "Email".

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