Attribuly

Using ShareASale's server-side tracking offers several advantages:

Data Accuracy: Server-side tracking sends data directly from the server, reducing data loss caused by browser restrictions such as ad blockers and privacy settings, thus improving data accuracy.

Privacy Compliance: With increasing privacy regulations, server-side tracking better protects user privacy as it doesn't rely on browser cookies. This helps in complying with regulations like GDPR.

Bypass Ad Blockers: Many users use ad blockers that can prevent traditional browser-side tracking scripts. Server-side tracking is not affected by these tools, ensuring the completeness of tracking data.

Improved Performance: By reducing the need for browser-side script execution, server-side tracking can enhance page load speed and overall user experience.

1. Data Accuracy: Server-side tracking sends data directly from the server, reducing data loss caused by browser restrictions such as ad blockers and privacy settings, thus improving data accuracy.
2. Privacy Compliance: With increasing privacy regulations, server-side tracking better protects user privacy as it doesn't rely on browser cookies. This helps in complying with regulations like GDPR.
3. Bypass Ad Blockers: Many users use ad blockers that can prevent traditional browser-side tracking scripts. Server-side tracking is not affected by these tools, ensuring the completeness of tracking data.
4. Improved Performance: By reducing the need for browser-side script execution, server-side tracking can enhance page load speed and overall user experience.

To configure SAS server-side tracking is also very easy, first open the Conversion Feed, 

Select the destination SAS account and save. If you don't have a connected SAS account, <a href="https://support.attribuly.com/en/articles/10004436-shareasale-integration">connect </a>one first.