Currently, we mainly use indicators such as ROAS (Return on Ad Spend) and CPC (Cost Per Click) to judge the effectiveness of advertisements. As the advertising costs are getting more and more expensive, in order to achieve profitable growth, we need to evaluate the value of advertisements based on profit data, so as to allocate the budget to campaigns and products with higher profits.
Attribuly can aggregate various cost data in real time and calculate the profit of each campaign and each product almost in real time.
Net profit=total sales-shipping-ad spend-product cost(COGS)-taxes-payment processing fees.
Shipping cost
There are two methods to synchronize the shipping cost to Attribuly.
Use shipping charges.
Upload manually.
You can manually upload the order number and the corresponding shipping cost through a CSV format file. Please keep the header in the first row and do not delete it.
Product cost
If you have maintained the product cost in Shopify, Attribuly will automatically synchronize this data. If you maintain it elsewhere, please contact Attribuly to find a solution.
Taxes
Automatically obtained from the order data
Payment processing fees
Please maintain a table in Attribuly.
For Shopify payments, the fees are automatically synchronized.
For other payment gateways, please fill in the cost and flat fee, and click save.
