Summary
AAN is a data exchange network. Only opt-in merchants can access this network. You need to agree to share your consumer data to enter the network, and at the same time, you can also benefit from other merchants.
The algorithm of AAN allows the aggregation of in-network store consumers, thus obtaining more complete consumer information and behavior records.
Currently, AAN is in the early development stage, and only invited merchants can access this network. If you are interested, please contact us.
How AAN works
AAN integrates customer events data from all networks and unifies cross-store data through long-term consumer - identifiable IDs. Due to the instability of third - party cookies, first - party data can help us better target audience groups, for example, on ad networks and in emails.
What benefits will I get as a merchant?
Identify known and unknown contacts, grow your email list & revenue. Since most visitors don't subscribe.
Enrich with first-party data in every event sent back to ad networks via Conversion Feed. Get better targeting.
Build more custom audiences.
Much more.
How does identity resolution work for anonymous visitors?
Data and Privacy
In order to utilize AAN, you are required to give your consent to share your customer events with the AAN. It serves as a centralized repository that aggregates data from all participating merchants. The AAN has been designed in a way that enables you to adhere to the relevant privacy laws in the United States.
Do I have any choice over how my customer events are used by AAN?
When AAN is enabled, your customer events will be used for for the purposes above, allowing you to use features that benefit from the AAN.
When AAN is disabled, your customer events will not be used and you'll lose access to features that require it.
Will other merchants get access to my confidential business or customer information?
No any information can locate your store.