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Identify Unknown Visitors

Alex avatar
Written by Alex
Updated over a week ago

Summary

With AAN, you can translate 20% -45% of your website's anonymous visitors into mailboxes. And retarget through Conversion feed back to Klaviyo, Meta, etc., resulting in about 10% additional sales. This program is limited to US visitors only

Pricing:

Attribuly Enterprise Plan only. 600 event credits will be consumed for each successful email.

Set Up Guide

1. Application

Please talk to us about joining this Beta program.

2. Deployment

We will deploy AAN to your store. Please make sure you have opt-in . When a visitor enters an independent station and meets the following conditions, a request is triggered. And the email is stored to Segment- "Enriched leads by AAN":

  • The visit lasts longer than 55 seconds

  • Have done events including product view or collection view or add to cart

The following situations will not be triggered:

  • Utm_medium=email

  • Existing customers

The system supports triggering according to different events and onsite duration. Please contact us to customize the conditions.

3. Integrate with ad networks

When you activate the Conversion Feed, Attribuly will send the emails to the ad platform as a user signal along with the event. This allows you to target these audiences on the Meta ad platform, even if they are from other networks.

You can also target high-intent visitors, such as "added to cart" visitors, by creating segments and syncing them to Facebook custom audiences or Google customer list.

4. Integrate with Klaviyo

When connecting to Klaviyo in the Convesion Feed, the events you selected will be synced to Klaviyo, named "xx Attribuly SS". These events can trigger more flow , which leads to more revenue. You may expect 2x more cart abandoners targeted and 2x abandonment revenue.

  • Welcome email (The trigger condition is when the List "Attribuly" is updated)

  • Product viewed

  • Collection viewed

  • Add to Cart

  • Checkout start

If you want to distinguish revenue from Attribuly pixel, you can clone a flow, and add in the filter that the profile is from list Attribuly.

In order to better protect your sender's reputation, it is recommended to regularly clean up recipients without engagement. For example, you may consider suppressing profiles that have never purchased and not opened or clicked an email within the last 60 days

5. Review the performance

On the Home page, you will see two metrics:

Email Revenue by Attribuly SS: Additional email revenue from Attribuly Pixel

Enriched Leads by AAN: Emails obtained from AAN

Revenue Generated by AAN: After obtaining the email, the orders generated by the click behavior of the advertisement or email. Because the click on the email or advertisement mainly comes from the contribution of the emails from AAN.

In Klaviyo-List & Segments, you can see the list named "Attribuly", and you can see the interaction of AAN mailboxes.

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