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Getting started with Criteo

Alex avatar
Written by Alex
Updated today

Currently, there is no direct integration between Attribuly and Criteo. However, clicks and conversions from Criteo can be identified through attribution. The ROAS of Criteo cannot be calculated, nor can conversion signals be sent back to Criteo. If you need these features, please leave a message here.

Connect Criteo with Attribuly

Follow the steps to update your campaign's tracking:

  1. In the Commerce Growth platform, from the left navigation panel, select Campaigns. The Overview page opens.

  2. Click on the Ad sets tab. Here you will see the list of the Ad sets.

  3. Click on the three dots icon against the Ad set you want to track and then select Ads tracking.

  4. You can check your Click tracking and Impression tracking. Copy and paste your tracking parameters at the ad set level, and you will see a preview of your URL and tracking parameter on the right.

    &dm_net=criteo&dm_cam={{criteo_campaign_id}}&dm_grp={{adsetid}}&dm_cam_name=YOUR-CAMMPAIGN-NAME&dm_grp_name=YOUR-ADSET-NAME

  5. Once done, click on Save and apply button at the bottom and your new tracking will be applied to your campaign.

Here is Criteo's support document.

Then you will find Criteo's conversions in attribution report.

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