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Getting Started with Awin

Alex avatar
Written by Alex
Updated over 2 weeks ago

This guide explains how to use the Awin Integration and Conversion Feed features in the application.

1. Awin Integration (Account Connection)


Overview

To track affiliate marketing performance and commissions, you first need to connect your Awin Advertiser account.

1. Connection Steps

1. Navigate to the Integration Page

Access the Awin integration page. You will see the setup instructions on the left and the connection form on the right.

2. Enter Credentials

Fill in the following required fields in the "Connect Awin Account" form:

* Advertiser ID: Enter your unique Awin Advertiser ID.

Begin on your Awin Account and click on the "Account" button. An additional drop-down menu will appear and click on the tab labeled "Overview".

Your Advertiser ID will be shown underneath your account name.

* Auth Token: Enter your API token from Awin.

1. Check permissions

Before you create your token make sure that you have Admin access to the account you would like to retrieve data from.

Account > Account Permissions

If this is not the case, ask your admin to invite you or change your permissions.

2.Create token

Visit https://ui.awin.com/awin-api or click on the “API Credentials” link in your user menu (top right).

On the following page enter the password you used to login to our website and click “Show my API token”.

Once you click, your personal token will be created and displayed, and can then be easily copied to your clipboard.

* Transportation Identifier: Select the identifier used to match orders (e.g., `Order ID`, `Order Number`, or `Order Name`).

3. Connect

Click the **"Connect Awin Account"** button to complete the integration.

  1. Setup UTM Parameters

    When you use Attribuly's UTM parameters in your Awin Ads account, our Pixel will be accurately informed by each visitor about which specific ad they clicked on right before reaching your store. The tracking parameters ought to be configured in the following manner:

    1. Go to Awin Dashboard.

    2. Navigate to Account

    3. Go to Tracking Settings

    4. Make sure the Default Query String Append is

      sv1=affiliate&sv_campaign_id=!!!id!!!



    3. Awin Destination Configuration



    Overview

    Configure the conversion feed to post back conversion data to Awin. This allows Awin to validate commissions based on real checkout events.


    Configuration Steps


    1. Select Awin Destination

    On the "Influencer & Affiliate" destinations page, locate the Awin card and click the "+ Add" button to start the configuration.


    Description: The Destinations list showing the Awin card with the "+ Add" button under the "Influencer & Affiliate" category.

    Step 1: Select Events

    The system will verify the event configuration.

    * Awin only supports the Checkout completed event for conversion tracking.

    * Ensure the checkbox for "Checkout completed" is selected (it is usually selected by default).

    * Click "Next" or proceed to the next step.


    Step 2: Select Your Account

    * Choose the Awin account you want to use for this conversion feed.

    * If you haven't connected an account yet, you will see a "Connect" button (as shown in the screenshot) which will redirect you to the integration page.

    * Once an account is selected/connected, click "Save Configuration".

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