How Attribuly's Omnisend integration works
Through integration, you can analyze every conversion brought about by Omnisend marketing clicks, even if consumers use different devices. At the same time, with enriched audiences signals, you can recover many more abandoners, thus generating more revenue from email marketing.
Prerequisites
You have signed up to Attribuly
An Omnisend account
Connecting Attribuly with Omnisend
Go to Integrations, Get the Omnisend API key. And click "Connect Account".
Data elements used in the integration:
Sync event data to Omnisend (add to cart, product view, collection view, checkout start)
Email and events from Capture. You need to configure Capture first.
Conversion Feed
Best Practice
Attribuly's powerful first-party data can identify unknown or returning visitors for up to 360 days and currently supports five types of server-side events.
Product viewed
Collection viewed
Added to cart
Checkout started
So we can replicate these four flows, resulting in eight automations.
The flows configured by Attribuly will not be sent repeatedly to the existing automations, making it easy for you to analyze the new revenue brought by the new automations.
Prerequisites
The "App Embed" is on. This helps to track any emails from pop-ups and other forms.
You don't need to remove Omnisend pixel tracking.
Step 1: Configure Conversion feed
Go to conversion feed, Select server-side events, all the available events are recommended to choose.
That's it!
Step 2: Set up automations in Omnisend
Select Abandoned Cart flow and copy
Edit trigger to "Added to Cart, Attribuly SS".
In Exit conditions, add a condition: "Added product to cart". This excludes additional purchases collected by Omnisend pixels.
You don't have to modify the dynamic content of the email content because the event structure of Attribuly SS is the same as that of native events.
Start workflow.
Step 3: Set up Capture
To enable Capture to collect anonymous visitor emails and trigger Omnisend automation, just enable Capture in settings. Then monitor the results on the home page.
