Getting Started With Omnisend

Through integration, you can analyze every conversion brought about by Omnisend marketing clicks, even if consumers use different devices. At the same time, with enriched audiences signals, you can recover many more abandoners, thus generating more revenue from email marketing.

Attribuly's powerful first-party data can identify unknown or returning visitors for up to 360 days and currently supports five types of server-side events.

Therefore, we can copy the workflows in Omnisend that use these 6 events, resulting in up to 12 automations.

The flows configured by Attribuly will not be sent repeatedly to the existing automations, making it easy for you to analyze the new revenue brought by the new automations.
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The "App Embed" is on. This helps to track any emails from pop-ups and other forms.

You don't need to remove Omnisend pixel tracking.

Go to the Attribuly > Connections > Destinations page, click 'Add destinations', and select 'Omnisend' to enter the creation process.

Select all events, choose the Omnisend account for data transmission, and then click 'Save Configuration'.

That's it!

Select Abandoned Cart flow and copy

Edit trigger to "Added to Cart, Attribuly SS".

Set up the skip rules in 'Skip contacts who are currently in or have recently completed other automations'. This excludes additional purchases collected by Omnisend pixels.

You don't have to modify the dynamic content of the email content because the event structure of Attribuly SS is the same as that of native events.

Start workflow.

When configuring CTA, select the target URL address as:

abandoned_checkout_url : [[event.raw.abandoned_checkout_url]]

If you want to include the cart items in the email content, you need to use Dynamic Content.

Select Line items

Use below dynamic fields:

Product Name : [[item.product_title]]

Product Image : [[item.image]]

Product price : [[item._price]]

Product compare price: [[item.compare_at_price]]

Product url : [[item.product.product_url]]

To enable Capture to collect anonymous visitor emails and trigger Omnisend automation, just enable Capture in settings. Then monitor the results on the home page.

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