Cross-Site Reporting

Unified Customer Journey Mapping: Eliminate data silos. Connect the dots between top-of-funnel marketing efforts on your main site and bottom-of-funnel conversions on your sub-sites to reveal the true path to purchase.

Accurate Cross-Domain Attribution: Ensure your marketing ROI is measured correctly. Accurately attribute purchases made on localized or specialized sub-sites back to the original promotional campaigns running on your main domain.

Centralized Data Routing: Leverage our advanced backend event routing. Events captured on the main site are intelligently mirrored and sent to the respective sub-site organizations (e.g., simultaneously routing brand.com events to us.brand.com and uk.brand.com), enabling combined analysis in a single dashboard.

Frictionless Implementation: Powered by our optimized Embed Theme extension, the unified cookie tracking works automatically in the background without requiring complex manual tagging or disrupting the end-user experience.

Multi-Site DTC Brands (Promotion vs. Conversion): This feature is purpose-built for Direct-to-Consumer brands that utilize a central main site for brand awareness and content marketing, but direct users to specific sub-sites for transactions. For example, a user clicks a promotional banner on the main site (brand.com) but completes the checkout on a dedicated regional Shopify store (us.brand.com). Cross-Site Reporting merges these sessions, allowing you to analyze the complete user path and prove the conversion value of the main site's promotional efforts.

Global Brands with Regional Subdomains: For brands operating multiple regional stores under one umbrella domain, this feature allows you to understand how users navigate between your global hub and regional storefronts before making a purchase decision.

Note on Historical Data: Because this feature relies on establishing a new, unified Cookie ID infrastructure moving forward, historical data collected prior to enablement cannot be retroactively merged.