Why I need all channel attribution?

When analyzing all marketing campaigns, you might need evaluate how all the marketing activities you have ran lead to conversions in your store.

  1. I want to classify my campaigns into different sorts, so I understand which channel works well.

  2. In more detail, I want to understand the performance of all the campaigns I have.

  3. I want to understand how touchpoints play in the customer journey, so I can adjust my marketing plan.

Attribution for all channels gives a single source to evaluate all the campaigns. We simply categorize all the channels into: Ad, Influencer, Email, Social media, Organic search and others.

How Attribuly categorizes traffic to different channels?

Channel

Source site

Defination

Ad

Google, Youtube, Facebook, TikTok, Linkedin, Instagram

Apply any criteria below

  • Attribuly UTM template is installed

  • There is gclid or fbclid

  • utm_medium = "paid" or "ppc" or "cpc"

Social media

"Facebook"、"Linkedin"、"Pinterest"、"Quroa"、"Reddit"、"TikTok"、"Twitter"、"Whatsapp"、"Youtube".

Traffic that is not classified as Ad

Organic search

'google', 'bing', 'yandex', 'ecosia', 'naver', 'yahoo', 'aol', 'baidu', 'ask', 'aol', 'duckduckgo', 'wolframalpha', 'webcrawler', 'so', 'sm',

Traffic that is not classified as Ad

Email

N/A

  • utm_source=mailchimp

  • dm_source=klaviyo

Influencer

Any

"utm_medium=influencer"

Referral

Any

All traffic not meet the criteria above

Direct

N/A

No any referral information in this conversion journey

.

How to optimize my campaigns?

When you choose different attribution models, Attribuly gives credit to all campaigns. One of the important index is "performance proportion", which indicates the conversion proportion of total. And the report is sorted by proportion by default.

You might also like: Optimize campaigns with Attribuly

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