1. Ad blockers
Many browsers default activate ad blockers. Not only do ad blockers keep ads from loading, but most ad blockers may prevent tracking scripts from loading or sending information to your ad and analytics platforms, including Attribuly.
Ad blockers are used by 26% to 40% of consumers, according to surveys. On mobile devices as well as laptops and desktops, the use of ad blocking has doubled in the past five years. Your data could really be skewed by this.
The most recent estimate for Google's phase-out of third-party cookies is late 2024, despite the fact that the date keeps getting further away.
Additionally, data privacy laws like the California Consumer Privacy Act (CCPA) and the EU's General Data Protection Regulation (GDPR) require websites to inform customers of the kinds of cookies they are using and give them the option to accept or reject them.
For purchase conversion, Attribuly adapts both client-side and server-side tracking, so the data can be almost 100% accurate.
For other customer behaviors such as add-to-cart and checkout, Attribuly may have less than 10% data loss due to the above reasons.