I have compared the add-to-cart data between my Shopify admin and Attribuly, why do I see higher ATC conversions at Attribuly?


Attribuly and Shopify use different definitions for the conversion data.

Let's say you have a customer just visit your site, and put 5 products in the cart.

Shopify: The number of sessions that resulted in Added to cart. So you will see 1 session in this case.

Attribuly: The number of ATC actions the customer has taken. So you will see 5 ATC events in Attribuly. The data is 5 times more than Shopify's.

Attribuly is an event-based analytics, which dives deeper into customer behaviors rather than a session of page hit.

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