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Will Facebook ads go to the learning phase again if I update my existing ads' UTM template?
Will Facebook ads go to the learning phase again if I update my existing ads' UTM template?
Alex avatar
Written by Alex
Updated over a week ago

According to the Significant edits and learning phase, UTM template update is not considered to be significant edits. You may have several minutes up to 1 hour ads pause since Facebook will review your ads update.

We also get very few cases that the UTM update will lead to a learning phase. If you get the message from Facebook, please contact Facebook support team for clarification.


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