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Will Facebook ads go to the learning phase again if I update my existing ads' UTM template?

Written by Alex

According to the Significant edits and learning phase, UTM template update is not considered to be significant edits. You may have several minutes up to 1 hour ads pause since Facebook will review your ads update.

We also get very few cases that the UTM update will lead to a learning phase. If you get the message from Facebook, please contact Facebook support team for clarification.


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