How ad tracking in Attribuly works
By connecting your ad account with Attribuly, you unlock the power of tracking parameters that will be seamlessly applied to your active or pending review ads. This essential feature ensures that every purchase and conversion can be accurately attributed to the specific ads that your customers interacted with. Armed with this invaluable information, companies can uncover valuable insights into their customers' preferences and behaviors.
In the rare event that Attribuly is unable to track an ad, rest assured that the reports from the ad network will still be reflected in your analytics tools. This comprehensive view includes click, impression, and purchase data. If needed, you also have the option to visit the ad network and append a tracking template to these ads, ensuring no valuable data slips through the cracks.
Sync frequency
Different ad platforms have different synchronization frequencies for different plans.
| Free Plan | Starter | Pro | Enterprise |
Meta ads/Google/ TikTok/Bing and other ad networks | 30 minutes | 30 minutes | 30 minutes | 30 minutes, adjustable |
Facebook ads
For new Facebook ads after connection, Attribuly automatically detects ads in active and review status and adds tracking parameters at regular intervals. Auto tracking can help merchants better analyze the ROAS of each ad.
For the ads that are already running, you need to add the following template to the Facebook ad URL parameters.
dm_cam={{campaign.id}}&dm_grp={{adset.id}}&dm_ad={{ad.id}}&dm_net=facebook |
Using your existing UTMs
If your existing UTMs already contain the following parameters, you can skip adding the Attribuly template.
Any of
utm_source=facebook
utm_source=instagram
{{site_source_name}}
And
{{ad.id}}
Some important points
Advantage + ad ads can only be traced to the campaign level
According to Facebook document, Adding URL parameters will not put the ad back into the learning phase.
Set up guide
Connect your Facebook account.
Enable Auto tracking for your new ads' tracking template.
You can also toggle it on when you connect your Facebook account. If you have done that, you don't need to add tracking template manually for new ads.
Fix tracking errors.
You will find some error messages if the Facebook "auto-tracking" feature doesn't work.
Error | What the error means | Steps to resolve the error |
Too many engagements | URL parameters do not conform to the Attribuly specification | Click "Fix", Attribuly append tracking parameters to the ad automatically. However, doing so may have a 5% possibility to cause your Facebook ads to go back to the learning phase. |
Invalid crop size | This error occurs if Facebook's horizontal crop size option, 1.91:1, is selected when creating and configuring your ad's image.| | Click "Go to the platform" and add tracking parameters manually. |
Other errors | All other errors. However, Facebook doesn't indicate any error message. | Click "Go to the platform" and add tracking parameters manually. |
Follow the below video to add tracking parameters manually.
dm_cam={{campaign.id}}&dm_grp={{adset.id}}&dm_ad={{ad.id}}&dm_net=facebook
Google ads
Google Ads: Attribuly can track most Google ad types, but some ad types are not supported due to API limitations.
Performance Max campaigns can be tracked, but reporting data for specific ad groups, ads, or keywords is not available.
Below is the tracking template that automatically appends to Google ads' final URL, after "auto tracking"
{lpurl}?dm_cam={campaignid}&dm_grp={adgroupid}&dm_ad={creative}&dm_kw={keyword}&dm_net=adwords
To enable "auto tracking"
Linkedin ads
LinkedIn Ads: Attribuly can track most LinkedIn ads, but some ad types are not supported due to API limitations.
Message ads cannot be tracked.
Boosted posts or social ad campaigns cannot be tracked.
TikTok Ads
Below parameters are updated to TikTok campaigns for existing & new ads.
dm_net=tiktok&dm_cam=__CAMPAIGN_ID__&dm_grp=__AID__&dm_ad=__CID__
Attribuly supports most TikTok ads. Smart+ campaigns are not supported currently due to API limiations. Please add URL parameters to every Smart+ campaign manually.
Bing ads
Below parameters are updated to Bing campaigns for existing & new ads
{lpurl}?dm_net=Bing_ad&dm_cam={Campaignid}&dm_grp={Adgroupid}&dm_ad={Adid}&dm_kw={keyword:default}
Attribuly supports most Bing ads, as listed below: URL Tracking with Upgraded URLs - Microsoft Advertising API
Ad Type | Expanded Text Ads | Dynamic search ads | Microsoft Advertising in Bing Smart Search | Microsoft Audience Ads | Multimedia Ads | Product ads | Responsive search ads | Vertical ads |
Auto tracking | × | √ | √ | √ | √ | √ | √ | √ |
Notes | Sunsetted from 2023 |
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| Support account level |
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IMPORTANT:
By default, the tracking templates are placed at campaign level, if you add new templates to a lower level, the campaign level templates will be overwritten. Since Bing prioritizes the level at Keywords>Ad>Ad group>Campaign>Account. More information: URL Tracking with Upgraded URLs - Microsoft Advertising API
Snapchat
The "auto tracking" is not available currently. Please use the below tracking template manually.
dm_net=snapchat&dm_cam={{campaign.id}}&dm_grp={{adSet.id}}&dm_ad={{ad.id}}&dm_cam_name={{campaign.name}}&dm_grp_name={{adSet.name}}
Please note:
Attribuly can only track conversion after the tracking template is enabled, no conversion can be tracked at the campaign level without tracking template.
FAQ
Do the dynamic parameters work if I put them in the ad's content?
It doesn't work.