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Ad tracking in Attribuly
Ad tracking in Attribuly
Alex avatar
Written by Alex
Updated over a week ago

How ad tracking in Attribuly works

By connecting your ad account with Attribuly, you unlock the power of tracking parameters that will be seamlessly applied to your active or pending review ads. This essential feature ensures that every purchase and conversion can be accurately attributed to the specific ads that your customers interacted with. Armed with this invaluable information, companies can uncover valuable insights into their customers' preferences and behaviors.

In the rare event that Attribuly is unable to track an ad, rest assured that the reports from the ad network will still be reflected in your analytics tools. This comprehensive view includes click, impression, and purchase data. If needed, you also have the option to visit the ad network and append a tracking template to these ads, ensuring no valuable data slips through the cracks.


Facebook ads

For eligible Facebook ads, Attribuly automatically detects ads in active and review status and adds tracking parameters at regular intervals. Auto tracking can help merchants better analyze the ROAS of each ad. For ad campaigns that do not meet the conditions, Attribuly will provide reminders, and users can manually add tracking parameters.

dm_cam={{campaign.id}}&dm_grp={{adset.id}}&dm_ad={{ad.id}}&dm_net=facebook

The above parameters will be added to each creative URL parameter.

Some important points

  • Auto tracking only works for ads Less than 20 post engagements.

  • Advertising creativity points to external links, so Facebook Messenger ads, etc. cannot use auto-tracking.

  • Facebook shop can't be tracked with auto-tracking. However, Attribuuly can still identify orders from that.

  • Advantage + ad ads can only be traced to the campaign level

  • If the ad has existing tracking parameters, auto-tracking will not overwrite.

Set up guide

To enable auto tracking

  1. Click Integrations in your Attribuly

  2. Click“Connected" to see your connected networks.

  3. Toggle ” auto tracking “.

You can also toggle it on when you connect your Facebook account. If you have done that, you don't need to add tracking template manually for new ads.

Fix Facebook tracking errors

Attribuly "auto tracking" feature doesn't work for your existing ads . You will find a tracking error warning message at Attribution-ads. It displays all the campaigns without Attribuly tracking template.

Click "Fix alert", Attribuly will then append tracking parameters to the ad. However, doing
so may sometimes cause your Facebook ads to go back to the learning phase.

Tracking template mapping

To avoid the Learning Phase, Attribuly can map your existing tracking template to Attribuly's. The configuration also reduces your tracking errors.

  1. Duplicated campaign names are not mapped.

  2. Depending on your tracking template, the mapping may lose some data.

To set up, you will see the mapping guide every time after the Meta connection. Input your templates that have the same function with Attribuly's.

  1. dm_net=facebook is mandatory

  2. The dynamic id is the best parameter, try to map first.

  1. Each template supports 10 values

  2. Changing your configuration doesn't changes any Meta ads you are running, it's safe.

Google ads

Google Ads: Attribuly can track most Google ad types, but some ad types are not supported due to API limitations.

Linkedin ads

LinkedIn Ads: Attribuly can track most LinkedIn ads, but some ad types are not supported due to API limitations.

Bing ads

Below parameters are updated to Bing campaigns for existing & new ads

{lpurl}?dm_net=Bing_ad&dm_cam={Campaignid}&dm_grp={Adgroupid}&dm_ad={Adid}&dm_kw={keyword:default}

Attribuly supports most Bing ads, as listed below: URL Tracking with Upgraded URLs - Microsoft Advertising API

Ad Type

Expanded Text Ads

Dynamic search ads

Microsoft Advertising in Bing Smart Search

Microsoft Audience Ads

Multimedia Ads

Product ads

Responsive search ads

Vertical ads

Auto tracking

×

Notes

Sunsetted from 2023

Support account level

IMPORTANT:

  • By default, the tracking templates are placed at campaign level, if you add new templates to a lower level, the campaign level templates will be overwritten. Since Bing prioritizes the level at Keywords>Ad>Ad group>Campaign>Account. More information: URL Tracking with Upgraded URLs - Microsoft Advertising API

Please note:

  1. Attribuly can only track conversion after the tracking template is enabled, no conversion can be tracked at the campaign level without tracking template.

FAQ

Do the dynamic parameters work if I put them in the ad's content?

It doesn't work.

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