For B2B and B2C eCommerce, Understanding the conversion path of each contact will help you
Analyze the ROI of every contact.
Insight into user registration path
Use registration data to optimize ad placement. For example, the overall GMV /total number of contacts of the store can be used to derive the average value of the lead. This value can be used as a reference for the bidding target of ad placement to optimize the acquisition cost of the lead continuously.
Attribuly Pixel automatically tracks all registration behaviors of your store and displays them in Live events and attributions.
Attribuly can also distinguish new leads and re-engage leads.
As a conversion goal, the attribution model also affects credits received by campaigns.
Attribuly can only track contacts created after installation
Set up guide
No configuration is required since Attribuly works automatically. You will find some additional columns:
Attribution all & ads: Attribuly will identify whether this contact is a new contact
New event type in Live Events
Attribuly will track the email address and page path user submits the form
Data Post back via Server-side tracking