Metric

Description

New lead

Number of new leads attributed to the campaign. Customers who submit the form for the first time are defined as new leads.

Attribuly tracked purchase conversions

Number of conversion attributed to campaigns.

Attribuly tracked purchase conversion value

The conversion value attributed to campaigns, can be different with different attribution models. It is calculated
by Attribuly

Attribuly tracked add to cart conversions

Number of conversions attributed to campaigns.

Attribuly tracked add to cart conversion value

The conversion value attributed to campaigns, can be different with different attribution models. It is calculated by Attribuly

Attribuly tracked checkout start conversions

Number of conversions attributed to campaigns.

Attribuly tracked check out start conversion value

The conversion value attributed to campaigns, can be
different with different attribution models. It is calculated
by Attribuly

CPC

CPC=Spend/Clicks.
CPC stands for cost per click.

Spend

Spend is how much you’ve spent over a given period of time.

Attribuly tracked purchase ROAS

ROAS=(Purchase conversion value/ Spend).
Your ROAS is most accurately calculated for data that is
at least 30 days old.

ncPruchase

The new customer revenue attributed to campaigns,
can be different with different attribution models.

ncROAS

ncROAS=ncPurchase/Spend.
It shows the efficiency of generating revenue from new customers.

Impressions

Total impressions within the time range. It‘s pulled
from ads manager.

CPM

CPM=(Spend/Impressions)*1000.
CPM stands for cost per 1,000 impressions

Clicks

CPM=(Spend/Impressions)*1000.
CPM stands for cost per 1,000 impressions

Purcahse CVR

CVR=(Purchase conversions/Clicks)*100%
CVR(conversion rate) is the percentage of link clicks to
your website that resulted in a purchase.

CTR

CTR=(Clicks/Impressions)*100%.
CTR stands for click through rate.

Outbound clicks

The number of clicks on links that take people off Meta technologies.

Outbound CTR

Outbound CTR=(Outbound clicks/impressions)*100%.
The percentage of times people saw your ad and performed an outbound click.

Cost per outbound click

Cost per outbound click=Spend/Outbound clicks.
The average cost for each outbound click.

Purchase conversions(incl. view-through)

Based on Attribuly purchase conversions, add Facebook's view-through purchase conversions(1-day view).

Purchase conversion value(incl. view-through)

Based on Attribuly purchase conversion value, add Facebook's view-through purchase conversion value(1-day view).

Purchase ROAS(incl. view-through)

Purchase conversion value (Incl. view-through)/Spend

Cost of Goods sold

Cost of goods sold in this time frame, minus cost of goods of refunded items in this time frame.

The data comes from Shopify, it will be 0 if you have configured the data in Shopify.