Why do I need all channel attribution?
When analyzing all marketing campaigns, you might need evaluate how all the marketing activities you have ran lead to conversions in your store.
I want to classify my campaigns into different sorts, so I understand which channel works well.
In more detail, I want to understand the performance of all the campaigns I have.
I want to understand how touchpoints play in the customer journey, so I can adjust my marketing plan.
Attribution for all channels gives a single source to evaluate all the campaigns. We simply categorize all the channels into: Ad, Influencer, Email, Social media, Organic search and others.
Use Cases
馃幆 Funnel stage view
The Funnel stage view lets you categorize all your marketing expenses and returns into customer funnel stages. Check why we recommend this view here:
Attribute conversions to all channels
Find best-performing traffic source
Attribute conversion to landing pages
Imagine you have built a lot blogs. Now you want to know which blogs bring more sales. The easiest way is 馃憞
Attribute conversion to this page only if it's the landing page(first page) customers visit
FAQ
why do I see different amounts spent on Google ads vs Attribuly?
When you see the campaign level breakdown, the spend amount may be different. Since only campaigns with conversions are displayed.
2. If you see a campaign's spent is different, it may be a sync frequency issue. Please find different plan's sync frequency.
Contact create attribution
For B2B and B2C eCommerce, understanding the conversion path of each contact will help you
Analyze the ROI of every contact.
Insight into user registration path
Use registration data to optimize ad placement. For example, the overall GMV /total number of contacts of the store can be used to derive the average value of the lead. This value can be used as a reference for the bidding target of ad placement to optimize the acquisition cost of the lead continuously.
Attribuly Pixel automatically tracks all registration behaviors of your store and displays them in Live events and attributions.
Attribuly can also distinguish new leads and re-engage leads.
As a conversion goal, the attribution model also affects credits received by campaigns.
Attribuly can only track contacts created after installation
Set up guide
If you use Klaviyo or other tools to capture the leads via Pop-ups etc. Make sure you sync the leads info to Shopify
No configuration is required since Attribuly works automatically. You will find some additional columns:
Attribution all & ads: Attribuly will identify whether this contact is new
New event type in Live Events
Attribuly will track the email address and page path where a user submits the form