Why do I need all channel attribution?
When analyzing all marketing campaigns, you might need evaluate how all the marketing activities you have ran lead to conversions in your store.
I want to classify my campaigns into different sorts, so I understand which channel works well.
In more detail, I want to understand the performance of all the campaigns I have.
I want to understand how touchpoints play in the customer journey, so I can adjust my marketing plan.
Attribution for all channels gives a single source to evaluate all the campaigns. We simply categorize all the channels into: Ad, Influencer, Email, Social media, Organic search and others.
How Attribuly categorizes traffic to different channels?
Channel | Definition | Campaign(Source/Medium) | Source | Medium |
Ads | dm_net=facebookăadwordsătiktokăBing_adălinkedinăcriteoăpinterestăsnapchat | dm_ad/tw_adidcampaign > dm_cam/dm_cam_name > utm_campaign > source/medium | dm_net>tw_source>utm_source>Referring domain>"--" | utm_medium>ads |
Influencer | The "dm_int" parameter is present, as it is the Attribuly's influencer parameter | utm_campaign>source/medium | utm_source>Referring domain>"--" | utm_medium>influencer |
Affiliate | Attribuly affiliate click ID in any URLs | utm_campaign>source/medium | utm_source>Referring domain>"--" | utm_medium>affiliate |
utm_source is a email service providerïŒklaviyoămailchimpăomnisendïŒ | utm_campaign>source/medium | dm_source>utm_source>Referring domain>"--" | utm_medium>email | |
Social media | Referring domain is a social network site | utm_campaign>source/medium | Referring domain>utm_source>"--" | utm_medium>social |
Organic search | Referring domain is a search engineïŒgoogleăbingăStartpageăQwantăBrave ăYou.comăSwisscowsăCá»c Cá»c SearchăSeznamăsogouăPetalăHaosouăShenmaăDogpileăyahooăyandexăecosiaănaverăaolăbaiduăaskăduckduckgoăwolframalphaăwebcrawler | utm_campaign>source/medium | Referring domain | utm_medium>organic |
Referral | Referring domain is not a social media site or search engine. | utm_campaign>source/medium | utm_source>Referring domain>"--" | utm_medium>referral |
Direct | No referring domain or tracking URL. | utm_campaign>source/medium | utm_source>"--" | utm_medium>direct |
Facebook Shop
Facebook Shop supports directly selling on Facebook. Since the tracking pixel cannot be installed, Attribuly cannot directly track user behavior in Shop, but it can attribute orders to the Facebook Shop channel.
Orders completed on Facebook Shop will be attributed to Facebook Shop. If the traffic is directed to your store and completed, it will still be attributed to the corresponding Facebook ad.
Facebook shop orders can't be attributed back to a specific ad.
Shopify POS
If the order is placed in your offline store, and there is no online touchpoint information. This order will be attributed to a POS order.
Use Cases
đŻ Funnel stage view
The Funnel stage view lets you categorize all your marketing expenses and returns into customer funnel stages. Check why we recommend this view here:
Attribute conversions to all channels
Find best-performing traffic source
Attribute conversion to landing pages
Imagine you have built a lot blogs. Now you want to know which blogs bring more sales. The easiest way is đ
Attribute conversion to this page only if it's the landing page(first page) customers visit
Contact create attribution
For B2B and B2C eCommerce, understanding the conversion path of each contact will help you
Analyze the ROI of every contact.
Insight into user registration path
Use registration data to optimize ad placement. For example, the overall GMV /total number of contacts of the store can be used to derive the average value of the lead. This value can be used as a reference for the bidding target of ad placement to optimize the acquisition cost of the lead continuously.
Attribuly Pixel automatically tracks all registration behaviors of your store and displays them in Live events and attributions.
Attribuly can also distinguish new leads and re-engage leads.
As a conversion goal, the attribution model also affects credits received by campaigns.
Attribuly can only track contacts created after installation
Set up guide
If you use Klaviyo or other tools to capture the leads via Pop-ups etc. Make sure you sync the leads info to Shopify
No configuration is required since Attribuly works automatically. You will find some additional columns:
Attribution all & ads: Attribuly will identify whether this contact is new
New event type in Live Events
Attribuly will track the email address and page path where a user submits the form