The problem with pixel-based GA4
The pure pixel-based GA4 has below issues.
Easily be blocked by some privacy-focused browsers.
Lack of some critical events tracking, such as checkout start, payment info, contact info, address info, ship info, checkout complete.
Refunds can't be tracked.
The Attribuly GA4 integration highlights
With the integration,
98%+ accuracy.
Track the whole checkout process.
Get a better customer lifetime view with the refund event.
How the integration works
To track the critical checkout process and have accurate data in GA4, the Shopify Web Pixels is the best solution. Since it provides checkout events below for all Shopify plans.
Checkout start
Payment info submission
Checkout complete
For Shopify Plus merchants, it even provides more customer events with support of Checkout Extensibility.
Contact info submission
Address info submission
Ship info submission
With these critical events available in GA4, it's meaningful to have a funnel view of the whole checkout process.
Attribuly works as "Your Server" in below diagram, and send the data to GA4 via cloud.
It contains some of the most popular customer events, without a line of code.
page view
view item
view item list
search
add to cart
begin checkout
add payment info
purchase
view cart
refund
remove from cart
Integrate your refund data with Shopify
The refund events can also be sent to GA4, this information is from Shopify backend. So it's more accurate when you run LTV report.
Integrate with your existing GA4 property
If you have existing GA4 property with data from Gtag. You may question how duplication works when browser-side and server-side send the same event.
Attribuly uses the Gtag-generated Client-id as the same parameter when sending data back to GA4. So GA4 uses this parameter to map the same event from browser-side and duplicate.
Input your existing GA4's token and measurement ID to run this mode
Set up guide
Step 1: Select the events you want to send via cloud
Step 2:
Configure the measurement ID and API secret.
Follow the interaction demo to get the code.
Step 3: Install custom pixel.
Go to “Customer events” in Shopify Settings
Add custom pixel
Copy the snippets Attribuly generates and paste here, then click"Save", and click"Connect".
If you install the "Google & Youtube Channel" app
Option 1: Remove the Google Analytics from "Google channel"
Then choose all the events from Attribuly to send.
Compared to Google Channel, Attribuly can support more events.
Events in GA4 | Google & Youtube Channel | Attribuly |
Page_view | Y | Y |
view_item | Y | Y |
view_item_list | N | Y |
search | Y | Y |
add_to_cart | Y | Y |
begin_checkout | Y | Y |
add_payment_info | Y | Y |
purchase | Y | Y |
view_cart | N | Y |
refund | N | Y |
remove_from_cart | N | Y |
add_address_info | N | Y |
Option 2: Create a new GA4 property.
Using Attribuly to connect new properties, you don't have to deal with previous data collection.
FAQ
Why can't I see Purchase Conversion in GA4?
In some cases, you need to change the Reporting identity to "Device-based".
