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Bing ads server-side tracking
Bing ads server-side tracking
Alex avatar
Written by Alex
Updated over a week ago


The Attribuly Bing Ads server-side tracking offers several advantages that can significantly enhance the efficiency and accuracy of your conversion tracking. Attribuly combines the entire customer lifetime journey to have much better tracking.

  1. Improved Data Accuracy: Server-side tracking bypasses common issues related to browser-based tracking, such as ad blockers and cookie restrictions. By processing data directly from the server, it ensures more accurate tracking of user interactions and conversions.

  2. Reduced Page Load Time: Unlike client-side tracking, which can slow down webpage loading times due to the additional scripts that need to be loaded, server-side tracking processes data in the background. This leads to faster page loading times, improving the user experience and potentially boosting SEO rankings. Server-side is also much easier to maintain.

  3. Enhanced Privacy Compliance: With increasing regulations around user privacy (e.g., GDPR, CCPA), server-side tracking provides a more compliant way to handle user data. Since data is processed on the server, it can be anonymized and managed according to privacy laws, reducing the risk of non-compliance.

  4. Cross-Device Tracking: It enables more effective cross-device tracking, allowing advertisers to track user interactions across different devices and platforms more accurately. This provides a more comprehensive view of the customer journey, enabling more targeted and effective advertising strategies.

Set up guide

  1. Configure events

    Add a "Bing" destination

Select the events from

  • Page viewed

  • Added to cart

  • Checkout started

  • Checkout completed

  • Form submission

Microsoft ClickId






Total price


Total price


Total price


The total GMV/total leads quantity, update monthly


2. Bing setting

Select the Bing ads account in the drop-down list.

Please check that you have enabled Auto-tagging of Microsoft Click ID. Learn more

3. Choose the conversion goal

You will find more conversion goals here at Bing ads manger

Choose the conversion goal you target when creating a new campaign

4. Monitor the states.

Click the states, see all the events and detailed fields that have been sent back to Bing ads.


Do you send msclid(The MicroSoft Click ID) ?

Yes, all the events are sent with the msclid. Attribuly attribution algorithm appends the msclid to the same user's events.

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