Highlights
The Attribuly Bing Ads server-side tracking offers several advantages that can significantly enhance the efficiency and accuracy of your conversion tracking. Attribuly combines the entire customer lifetime journey to have much better tracking.
Improved Data Accuracy: Server-side tracking bypasses common issues related to browser-based tracking, such as ad blockers and cookie restrictions. By processing data directly from the server, it ensures more accurate tracking of user interactions and conversions.
Reduced Page Load Time: Unlike client-side tracking, which can slow down webpage loading times due to the additional scripts that need to be loaded, server-side tracking processes data in the background. This leads to faster page loading times, improving the user experience and potentially boosting SEO rankings. Server-side is also much easier to maintain.
Enhanced Privacy Compliance: With increasing regulations around user privacy (e.g., GDPR, CCPA), server-side tracking provides a more compliant way to handle user data. Since data is processed on the server, it can be anonymized and managed according to privacy laws, reducing the risk of non-compliance.
Cross-Device Tracking: It enables more effective cross-device tracking, allowing advertisers to track user interactions across different devices and platforms more accurately. This provides a more comprehensive view of the customer journey, enabling more targeted and effective advertising strategies.
Set up guide
Configure events
Add a "Bing" destination
Select the events from
Page viewed
Added to cart
Checkout started
Checkout completed
Form submission
| Microsoft ClickId | ConversionCurrencyCode | ConversionName | ConversionTime | ConversionValue | Enhanced conversions |
Purchase | √ | √ | √ | √ | Total price | √ |
AddToCart | √ | √ | √ | √ | Total price | √ |
BeginCheckout | √ | √ | √ | √ | Total price | √ |
SubmitLeadForm | √ | √ | √ | √ | The total GMV/total leads quantity, update monthly | √ |
PageView | √ |
| √ | √ | - | √ |
2. Bing setting
Select the Bing ads account in the drop-down list.
Please check that you have enabled Auto-tagging of Microsoft Click ID. Learn more
3. Choose the conversion goal
You will find more conversion goals here at Bing ads manger-conversion goals.
Set the goal you want to "Include in conversions", then this event is included in the bidding strategy.
4. Monitor the states.
Click the states, see all the events and detailed fields that have been sent back to Bing ads.
Bing Enhanced Conversions
Bing Ads Enhanced Conversions is a powerful feature designed to improve the accuracy of conversion tracking for advertisers on the Bing Ads platform.
By leveraging first-party data, Enhanced Conversions allows businesses to capture more detailed information about user interactions and conversions. This feature enhances the existing conversion tracking capabilities by linking online and offline conversions more effectively, providing insights into customer behavior and campaign performance.
As a result, advertisers can optimize their strategies, allocate budgets more efficiently, and ultimately drive better ROI from their advertising efforts.
Set up guide
In the Bing Conversion Feed setting, select the check box " Enable Enhanced Conversions"
All the server-side events support Enhanced Conversions.
Go to Bing ads manager - Conversions - Conversion goals, click the goals Attribuly creates for you.
1. Select "Turn on Enhanced conversions".
2. Confirm the terms.
Now Attribuly has started to send enriched first-party data to Bing.
FAQ
Do you send msclid(The MicroSoft Click ID) ?
Yes, all the events are sent with the msclid. Attribuly attribution algorithm appends the msclid to the same user's events.