Introduction
Product Analytics is a revolutionary tool offered by Attribuly that allows merchants to gain a comprehensive and in-depth understanding of their products. This tool enables data-driven decisions, helping elevate product strategies to new heights.
Product Analytics empowers businesses to make better merchandising decisions by providing a robust array of real-time KPIs for every product or variant. Powered by first-party data, it offers a vast range of KPIs, including:
Ad Spend: The cost generated by a certain ad click for an order. If an order contains multiple products, the spend is allocated according to the product sales amount.
Profit: Revenue - spend - product cost - shipping cost
When you click on the product name, you can access more detailed analysis, namely which campaigns and marketing channels the orders for this product come from.
Some ads do not generate any orders, and we classify them under the raw "Non-order ad cost". The amount is the cost of all ads that do not bring in orders, allocated according to the product sales amount.
How It Works
Identify which ads drove sales of a specific product.
Track which products were purchased downstream from those ads.
Tally the total number of orders containing any of those products.
Attribute ad spend to each product in proportion to its share of total orders.
All of this is done on a last-click basis.