Introduction
Product Analytics is a revolutionary tool offered by Attribuly that allows merchants to gain a comprehensive and in-depth understanding of their products. This tool enables data-driven decisions, helping elevate product strategies to new heights.
Gain Unprecedented Insights
Product Analytics empowers businesses to make better merchandising decisions by providing a robust array of real-time KPIs for every product or variant. Powered by first-party data, it offers a vast range of KPIs, including:
Ad Spend
ROAS (Return on Ad Spend) for specific products. So you understand your best profitable products.
Contribution Margin
And many more.
How It Works
Identify which ads drove sales of a specific product.
Track which products were purchased downstream from those ads.
Tally the total number of orders containing any of those products.
Attribute ad spend to each product in proportion to its share of total orders.
All of this is done on a last-click basis.