About channel group
In Attribuly, a channel group is a way to categorize and group different marketing channels or sources of traffic to your website.
For example, common channel groups might include organic search, paid search, social media, direct traffic, referral traffic, and email marketing.
The purpose of channel groups is to provide a more organized and consolidated view of your website's traffic sources. It helps you understand which channels are driving the most traffic, conversions, and engagement.
Let's say you have a website selling fitness products. You might group traffic coming from Google Search as organic search, traffic from Facebook ads as paid social media, and traffic from other fitness blogs linking to your site as referral traffic. By grouping these channels, you can easily compare their performance and make informed decisions about your marketing strategies.
This feature allows you to analyze the effectiveness of different marketing efforts and allocate resources accordingly to optimize your website's performance and user acquisition.
Default group
Channel | Definition |
Meta Ads | dm_net=facebook or utm_medium=paid/ppc/cpc&The referrer domain belongs to Meta. |
Google ads | dm_net=adwords or utm_medium=paid/ppc/cpc&The referrer domain belongs to Google. |
TikTok ads | dm_net=tiktok, or ttclid is available
|
Microsoft Bing ads | dm_net=bing_ad or utm_medium=paid/ppc/cpc&The referrer domain belongs to Bing. |
Linkedin ads | dm_net=linkedin, or automatically verified after integration. |
Criteo ads | dm_net=criteo or cto_pld is available |
Pinterest ads | dm_net=pinterest, or automatically verified after integration. |
Snapchat ads | dm_net=snapchat, or automatically verified after integration. |
AppLovin | dm_net=applovin or aleid is available |
Amazon DSP | att_source=amazon |
CyberTargeter | dm_net=cybertargeter or czclickid is available |
Preciso | dm_net=preciso |
Influencer | The "dm_int" parameter is present, as it is the Attribuly's influencer parameter |
Affiliate | utm_medium=affiliate |
mc_cid/mc_eid is available or utm_source is an email service provider（klaviyo、mailchimp、omnisend） | |
ShareASale | sscid is available |
Awin | “sv1=affiliate” in URL |
Impact | irclickid / im_ref={clickid} is available |
Goaffpro | utm_source=goaffpro |
UpPromote | The parameter 'sca_ref' exists |
Social media | Referring domain is a social network site |
Agentic Shopping | Agentic Shopping is used to identify traffic coming from AI assistants and AI search entry points, such as ChatGPT, Claude, Perplexity, Gemini, and similar platforms. |
Organic search | Referring domain is a search engine：google、bing、Startpage、Qwant、Brave 、You.com、Swisscows、Cốc Cốc Search、Seznam、sogou、Petal、Haosou、Shenma、Dogpile、yahoo、yandex、ecosia、naver、aol、baidu、ask、duckduckgo、wolframalpha、webcrawler or srsltid is availeble (Google shopping search) |
Referral | Referring domain is not a social media site or search engine. |
Unassigned | URL contains UTM parameters but cannot be matched by other channel rules |
Direct | No referring domain or tracking URL. |
Facebook Shop | Purchase happens in Facebook shop |
POS | Purchase happens in offline POS |
Custom channels
Attribuly supports custom channels on top of the default group. Create a new channel based on source/medium/campaign.
For example, you run both Impact and UpPromote affiliate programs. The default channel group mixes them into an affiliate channel. You may want to create 2 custom channels "Impact" and "UpPromote" to distinguish both channel performances.
To set up, go to Settings:
After creating a new custom channel, only new traffic will be categorized in this custom channel.
Priority adjustment
Click the up or down button to adjust the priority:
then return to the top and save the priority order:
Note
To avoid conflicts in identification rules, Attribuly strictly applies identification rules according to the top-to-bottom order in the channel group list.
Only custom channels can have their priority adjusted; system default channels do not support priority adjustment or rule editing.
To prevent custom channel rules from becoming ineffective, pay attention to the identification priority across all channels.