About channel group
In Attribuly, a channel group is a way to categorize and group different marketing channels or sources of traffic to your website.
For example, common channel groups might include organic search, paid search, social media, direct traffic, referral traffic, and email marketing.
The purpose of channel groups is to provide a more organized and consolidated view of your website's traffic sources. It helps you understand which channels are driving the most traffic, conversions, and engagement.
Let's say you have a website selling fitness products. You might group traffic coming from Google Search as organic search, traffic from Facebook ads as paid social media, and traffic from other fitness blogs linking to your site as referral traffic. By grouping these channels, you can easily compare their performance and make informed decisions about your marketing strategies.
This feature allows you to analyze the effectiveness of different marketing efforts and allocate resources accordingly to optimize your website's performance and user acquisition.
Default group
Channel | Definition |
Meta Ads | dm_net=facebook, or automatically verified after integration. |
Google ads | dm_net=adwords, or automatically verified after integration. |
TikTok ads | dm_net=tiktok, or automatically verified after integration. |
Microsoft Bing ads | dm_net=bing_ad, or automatically verified after integration. |
Linkedin ads | dm_net=linkedin, or automatically verified after integration. |
Criteo ads | dm_net=criteo |
Pinterest ads | dm_net=pinterest, or automatically verified after integration. |
Snapchat ads | dm_net=snapchat, or automatically verified after integration. |
Influnecer | The "dm_int" parameter is present, as it is the Attribuly's influencer parameter |
Affiliate | Integration with Impact, UpPromote |
utm_source is a email service provider（klaviyo、mailchimp、omnisend） | |
Social media | Referring domain is a social network site |
Organic search | Referring domain is a search engine：google、bing、Startpage、Qwant、Brave 、You.com、Swisscows、Cốc Cốc Search、Seznam、sogou、Petal、Haosou、Shenma、Dogpile、yahoo、yandex、ecosia、naver、aol、baidu、ask、duckduckgo、wolframalpha、webcrawler |
Referral | Referring domain is not a social media site or search engine. |
Direct | No referring domain or tracking URL. |
Facebook Shop | Purchase happens in Facebook shop |
POS | Purchase happens in offline POS |
Custom channels
Attribuly supports custom channels on top of the default group. Create a new channel based on source/medium/campaign.
For example, you run both Impact and UpPromote affiliate programs. The default channel group mixes them into an affiliate channel. You may want to create 2 custom channels "Impact" and "UpPromote" to distinguish both channel performances.
Want to custom your own channel group? Feel free to talk to us.🤝