1. Install Attribuly Pixel
Attribuly Pixel helps eCommerce brands tackle IOS14.5 & 3rd party cookie demise. it provides accuracy and transparency for all your campaigns.
Pixel code will automatically install when you connect your Shopify store to Attribuly. Attribuly pixel support tracks all important metrics such as product view, add to cat, checkout start, payment info, and purchase.
2. Connect marketing platforms and update UTMs
By using UTMs, Attribuly Pixel can track single ad-level customer journeys and provide accurate attribution data. This real-time insight gives you a faster response to any customer signal.
💡DON'T DELETE you existing UTMs, just put Attribuly's beside existing UTMs.
💡Attribuly can't attribute conversions to single ad if you don't update UTMs.
Follow the instructions below for various channels.
Facebook Ads
Copy the below code for use on Facebook.
dm_cam={{campaign.id}}&dm_grp={{adset.id}}&dm_ad={{ad.id}}&dm_net=facebook
💡Tips1: We use " dm" prefix to avoid any potential conflicts with your existing UTM parameters. The function is exactly the same.
💡Tips2: It takes 1min to up 1 hour for Facebook to review your campaigns. The ads will not stop running in the review process.
💡Tips3: There is no documentation stating that the UTM update will impact Facebook learning phase, please refer Add URL parameters to your ads, Significant edits and learning phase.
Step by Step
Each ad you create on Facebook ads manager has a tracking section. Simply put our UTM template on the field below:
For existing campaigns, put our template in tracking URL parameters of all selected campaigns.
Google Ads
Copy below code for use in Google ads manager
{lpurl}?dm_cam={campaignid}&dm_grp={adgroupid}&dm_ad={creative}&dm_kw={keyword}&dm_net=adwords💡Tips1: We use " dm" prefix to avoid any potential conflicts with your existing UTM parameters. The function is exactly the same.
💡Tips2: It takes 1min to up 1 hour for Google to review your campaigns. The ads will not stop running in the review process.
Step by Step
Put the template in account tracking settings:
For existing campaigns, simply put our template in campaign settings:
Linkedin Ads
💡 The tracking template will be installed automatically once Linked integration is connected.
Tiktok Ads
💡 The tracking template will be installed automatically once Linked integration is connected.
Email & influencer
Refer to Track Email & SMS & Influencer
3. Create short links and measure performance
Use Link builder to generate short links for your social media posts, external blogs, etc,.