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Welcome to Attribuly, this guide will walk you through all the setup stuffs

Alex avatar
Written by Alex
Updated over 2 weeks ago

1. Install Attribuly Pixel

Attribuly Pixel is a first-party Cookie powered by Shopify Web Pixels.

Pixel code is automatically installed when you connect your Shopify store to Attribuly. Attribuly pixel support tracks all important metrics such as product view, add to cart, checkout start, payment info, and purchase.

Follow the Get Started page to finish other settings.

2. Connect Ads networks

Meta

  • For existing Meta ads: add Attribuly URL parameters to every Facebook ad, in the URL Parameters section. 

    dm_cam={{campaign.id}}&dm_grp={{adset.id}}&dm_ad={{ad.id}}&dm_net=facebook

  • For new Meta ads: Attribuly "Auto tracking" adds URL parameters automatically.

  • For other ad platforms: Follow the "auto tracking" guide to connect ad accounts and add tracking template.

3. Email

Klaviyo

Step1: Configure UTM template

Follow below steps

💡The "dm_net" parameter prevents any conflicts with your currently UTM settings. Please make sure you set it up. Then all the email clicks will be tracked by Attribuly Pixel.

Step 2: Input API key

Get a private key.

  1. Log into your Klaviyo account, click “Account”-” Settings”.

  2. Select "API Keys", and click the button "Create Private API Key".

  3. Name the API Key "Attribuly", select “Full Access Key”, and click "Create".

Mailchimp

Put the below code to every link you attach in email content:

?de=*|EMAIL|*&dm_net=email&utm_source=mailchimp&utm_medium=email

  • Omnisend: utm_medium=email&utm_source=omnisend

For other email service providers

  • lease make sure any link in your email contains"utm_source="your-ESP-name"&utm_medium=email"

4. Affiliate networks

Impact

See the guide HERE.

UpPromote

See the guide HERE.

ShareAsale and Awin

They do not provide affiliate links directly to your website by default, but provide links like this: https://shareasale-analytics.com/r.cfm?u=178&b=2094838&m=128327

When users click this link, they will be redirected to your website, but these parameters cannot be recognized as an affiliate traffic.

Now you can create custom links for all your affiliates and add custom parameters. Please refer to the following links and parameters:

Add utms:

  • utm_source = shareasale/awin

  • utm_campaign = your_campaign_name

  • utm_medium = affiliate

When referral contains "shareasale" or "awin", Attribuly will determine its source as Affiliate. Finally, Attribuly is gradually implementing API integration with various alliance platforms to achieve accurate conversion tracking.

Rakuten

Just add the following parameters to the end of your landing page:

  • utm_source = rakuten

  • utm_campaign = your_campaign_name

  • utm_medium = affiliate

Other affiliate software

Step1:

Please check if your software supports custom UTM parameters, make sure you at least append below parameters:

  • utm_source={your_software_name}

  • utm_medium=affiliate

  • utm_campaign={affiliate_name} or {program_name}

Step 2:

Then you can categorize by the above parameters, in Attribution all page-dimensions. Or view every single conversion journey and the ROAS.

If your software doesn't support custom UTM parameters, you can simply search the URL to track the performance at Attribution-all.

5. Influencers

We put 3 UTMs attached to the destination link, please use Influencer directly to create a trackable link for every campaign and get the performance.

6. Social media, guest blogs

Use Link builder to generate short links for your social media posts and external blogs; in all cases, you need to paste your store's link.

7. Track Pop-ups & other form submission

Click " Enable App Embed"

Enable "App Embed"

8. View real-time interactions

"Live Events" shows immediately when you upgrade your tracking. You know exactly each visitor's source.

9. Custom attribution model

Custom model based on

  • Credit allocation

  • Traffic channel exclusion

  • Attribution window

Attribuly helps to build your own attribution model that fits your business(Enterprise plan only) . Please talk to us.

10. Custom channel group

Customize your channel group out of default group, based on your defined source/medium/campaign(Enterprise plan only). Please talk to us.

11. Validate your settings

  1. Your ad spend data exactly matches that in the Ads Manager.

  2. The difference between the quantity of your orders, revenue and the actual amount is less than 5%.。

  3. Your traffic is correctly categorized into the marketing channel

  4. Tracking errors =0.

FAQ

Is your data collection GDPR compliant?

In markets configured to require consent (usually the European Economic Area (EEA) and the United Kingdom), web pixels run only when visitors have provided the permissions required in the pixel configuration. By default, new pixels require Marketing and Analytics permissions.

Similarly, pixels configured as data sale won't run for customers that have opted out of data sales or sharing, unless the pixel supports limited data use.

Will linking ad accounts affect ad performance and worsen ROAS?

In the attribution phase, Attribuly deploys a cookie similar to GA4 that does not affect page speed to collect user behavior, and integrates with Google Ads to obtain ad cost data for ROAS analysis. Therefore, it will not affect any ad performance. In the second phase, after we use the Conversion Feed, Attribuly will post first-party data back to the ad platform, improving the accuracy of conversion data and audience targeting, which will then affect ROAS positively.

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