Watch the interactive demo HERE
1. Install Attribuly Pixel
Attribuly Pixel is a first-party Cookie powered by Shopify Web Pixels.
Pixel code is automatically installed when you connect your Shopify store to Attribuly. Attribuly pixel support tracks all important metrics such as product view, add to cart, checkout start, payment info, and purchase.
2. Connect Ads networks
Attribuly combines all of your data across marketing channels together to give you a full map of the customer journey. Connect the networks in integrations as many as possible. 👏
Facebook Ads
Facebook and Instagram Ads: Attribuly can track most Facebook and Instagram ads, but some ad types are not supported due to API limitations.
Ads that do not link to external sites, such as Facebook Messenger ads, cannot be tracked.
Display campaigns without external links can be attributed by view-through attribution, in ads attribution module.
The tracking parameters below are automatically added when you activate "auto-tracking"
dm_cam={{campaign.id}}&dm_grp={{adset.id}}&dm_ad={{ad.id}}&dm_net=facebook
💡 For existing ads, manually update UTM parameters here.
💡 "Auto-tracking" doesn't change only of your existing UTM parameters.
Google Ads
Google Ads: Attribuly can track most Google ad types, but some ad types are not supported due to API limitations.
Performance Max campaigns can be tracked, but reporting data for specific ad groups, ads, or keywords is not available.
Discovery campaigns can be tracked as long as you're not overriding tracking for the ad campaign's ad groups or ads.
Below tracking parameters are automatically added when you activate " auto-tracking"
dm_cam={campaignid}&dm_grp={adgroupid}&dm_ad={creative}&dm_kw={keyword}&dm_net=adwords💡 "Auto-tracking" doesn't change any of your existing UTM parameters.
Linkedin Ads
The tracking template will be installed automatically once Linked integration is connected.
TikTok Ads
The tracking template will be installed automatically once Linked integration is connected.
3. Email
Klaviyo
Step1: Configure UTM template
Follow below steps
💡The "dm_source" parameter prevents any conflicts with your currently UTM settings. Please make sure you set it up. Then all the email clicks will be tracked by Attribuly Pixel.
Step 2: Input API key
Get a private key.
Log into your Klaviyo account, click “Account”-” Settings”.
Select "API Keys", and click the button "Create Private API Key".
Name the API Key "Attribuly", select “Read-Only Key”, and click "Create".
Mailchimp
Put the below code to every link you attach in email content:
?de=*|EMAIL|*&dm_net=email&utm_source=mailchimp&utm_medium=email
Omnisend: utm_medium=email&utm_source=omnisend
For other email service providers
lease make sure any link in your email contains"utm_source="your-ESP-name"&utm_medium=email"
4. Affiliate networks
Impact
You can collect information about your ad campaigns by adding campaign parameters to the destination URLs you use. In this way, you can track your campaign across different social media apps.
When a user clicks a referral link, the parameters you've added are sent to Attribuly.
From the left navigation bar, select [Menu] → Settings.
On the right, under Tracking, select Gateway.
Select the [Edit] button to edit your Gateway Tracking Settings.
Add any UTM parameters that need to be automatically appended to your partner links. See the Parameters reference and template macros below to see which parameters to use.
utm_source=Impact&utm_medium=affiliate&utm_campaign={your_macro}
Select Save.
Related resource of Impact:
UpPromote
It's easy, go to Setting-Set up UTM setting, and add UTM variables :
campaign source=UpPromote
campaign medium=affiliate
campaign name={affiliate_name} or {program_name}
Attribuly will capture the above information into attribution.
In Attrbuly, select the dimension of " campaign and source" to know exactly how UpPromte's affiliate drives conversions to your store.
Other affiliate software
Step1:
Please check if your software supports custom UTM parameters, make sure you at least append below parameters:
utm_source={your_software_name}
utm_medium=affiliate
utm_campaign={affiliate_name} or {program_name}
Step 2:
Then you can categorize by above parameters, in Attribution all page-dimensions. Or view every single conversion journey and the ROAS.
If your software doesn't support custom UTM parameters, you can simply search the URL to track the performance at Attribution-all.
5. Influencers
We put 3 UTMs attached to the destination link, please use Influencer directly to create a trackable link for every campaign and get the performance.
6. Social media, guest blogs
Use Link builder to generate short links for your social media posts and external blogs; in all cases, you need to paste your store's link.
7. View real-time interactions
"Live Events" shows immediately when you upgrade your tracking. You know exactly each visitor's source.
