Watch the interactive demo HERE
1. Install Attribuly Pixel
Attribuly Pixel is a first-party Cookie powered by Shopify Web Pixels.
Pixel code is automatically installed when you connect your Shopify store to Attribuly. Attribuly pixel support tracks all important metrics such as product view, add to cart, checkout start, payment info, and purchase.
Follow the Get Started page to finish other settings.
2. Connect Ads networks
Follow the "auto tracking" guide to connect ad accounts and add tracking template.
3. Email
Klaviyo
Step1: Configure UTM template
Follow below steps
💡The "dm_net" parameter prevents any conflicts with your currently UTM settings. Please make sure you set it up. Then all the email clicks will be tracked by Attribuly Pixel.
Step 2: Input API key
Get a private key.
Log into your Klaviyo account, click “Account”-” Settings”.
Select "API Keys", and click the button "Create Private API Key".
Name the API Key "Attribuly", select “Read-Only Key”, and click "Create".
Mailchimp
Put the below code to every link you attach in email content:
?de=*|EMAIL|*&dm_net=email&utm_source=mailchimp&utm_medium=email
Omnisend: utm_medium=email&utm_source=omnisend
For other email service providers
lease make sure any link in your email contains"utm_source="your-ESP-name"&utm_medium=email"
4. Affiliate networks
Impact
See the guide HERE.
UpPromote
See the guide HERE.
ShareAsale and Awin
They do not provide affiliate links directly to your website by default, but provide links like this: https://shareasale-analytics.com/r.cfm?u=178&b=2094838&m=128327
When users click this link, they will be redirected to your website, but these parameters cannot be recognized as an affiliate traffic.
Now you can create custom links for all your affiliates and add custom parameters. Please refer to the following links and parameters:
Add utms:
utm_source = shareasale/awin
utm_campaign = your_campaign_name
utm_medium = affiliate
When referral contains "shareasale" or "awin", Attribuly will determine its source as Affiliate. Finally, Attribuly is gradually implementing API integration with various alliance platforms to achieve accurate conversion tracking.
Rakuten
Just add the following parameters to the end of your landing page:
utm_source = rakuten
utm_campaign = your_campaign_name
utm_medium = affiliate
Other affiliate software
Step1:
Please check if your software supports custom UTM parameters, make sure you at least append below parameters:
utm_source={your_software_name}
utm_medium=affiliate
utm_campaign={affiliate_name} or {program_name}
Step 2:
Then you can categorize by the above parameters, in Attribution all page-dimensions. Or view every single conversion journey and the ROAS.
If your software doesn't support custom UTM parameters, you can simply search the URL to track the performance at Attribution-all.
5. Influencers
We put 3 UTMs attached to the destination link, please use Influencer directly to create a trackable link for every campaign and get the performance.
6. Social media, guest blogs
Use Link builder to generate short links for your social media posts and external blogs; in all cases, you need to paste your store's link.
7. Track Pop-ups & other form submission
Click " Enable App Embed"
Enable "App Embed"
8. View real-time interactions
"Live Events" shows immediately when you upgrade your tracking. You know exactly each visitor's source.
9. Custom attribution model
Custom model based on
Credit allocation
Traffic channel exclusion
Attribution window
Attribuly helps to build your own attribution model that fits your business(Enterprise plan only) . Please talk to us.
10. Custom channel group
Customize your channel group out of default group, based on your defined source/medium/campaign(Enterprise plan only). Please talk to us.
FAQ
Is your data collection GDPR compliant?
In markets configured to require consent (usually the European Economic Area (EEA) and the United Kingdom), web pixels run only when visitors have provided the permissions required in the pixel configuration. By default, new pixels require Marketing and Analytics permissions.
Similarly, pixels configured as data sale won't run for customers that have opted out of data sales or sharing, unless the pixel supports limited data use.
Will linking ad accounts affect ad performance and worsen ROAS?
In the attribution phase, Attribuly deploys a cookie similar to GA4 that does not affect page speed to collect user behavior, and integrates with Google Ads to obtain ad cost data for ROAS analysis. Therefore, it will not affect any ad performance. In the second phase, after we use the Conversion Feed, Attribuly will post first-party data back to the ad platform, improving the accuracy of conversion data and audience targeting, which will then affect ROAS positively.